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외국계기업 | 외국계/글로벌/럭셔리명품-CRM Project Manager

담당컨설턴트

이정옥이사 julie0511@ubsocius.com 0262578344 010-4896-6014
채용 전반의 프로세스 및 기업의 needs 인지를 기반으로 한 차별적 추천 인사 분야의 역량과 경험을 기반으로 최적 인재를 추천드리겠습니다.

기본정보

외국계/글로벌/럭셔리명품-CRM Project Manager

외국계기업

~

무관

무관

서류전형 -> 1차면접 -> 2차면접

영어 상

22-11-03

채용시

상세정보

본문

KEY RESPONSIBILITIES:
 
  • Key responsibility 1: CRM Planning and Execution
  • Initiate the strategic planning and revamping CRM Relation programs considering the customer lifecycle, behavior and journey
  • Ensure the implementation and management the various client engagement activities (VIP treatment, Gift program, Clienteling tool, etc) and measure the results and  performance
  • Lead the Maison flagship CRM exclusive program: plan and develop maison-only treatment working closely with BTQ CRM associate.
  • Conduct market research and case studies; competitive benchmarks, industry standards, best practices and identification of forming trends. Propose future enhancements and solutions.
  • Ensure project coordination with Marketing, Retail, Communications and E-Comm
  • BTQ event support: invite the target clients, and manage PV sessions and analyze the results
 
  • Key responsibility 2: Client Data Management & Intelligence Tool
  • Ensure enrichment, growth, cleanliness and integrity of CRM/e-CRM database with careful attention on local legislation and privacy policy
  • Business development: create, implement and manage targeted business development plan by identifying client prospecting opportunities, with special attention to VIP acquisition;
  • Provide updated client profiles and client information to management and boutiques
  • New application Plan, prepare and coordinate application roll-out in collaboration with IT & Train the Sales Associates
  • Implement CRM system solution updates, request enhancement to the central team based on the local business needs
  • Key User testing for new Client marketing platform and system; SAP/CDB, Cognos, Booster, Salesforce, Looker, … etc
 
  • Key responsibility 3: Client Communication  
  • Identify and optimize client activation and campaign program using the marketing automation tool (Salesforce platform)
  • Manage and update the yearly CRM local plan, according to client segmentation, global plan and local campaign needs, for both Retail, Travel Retail and Watch Specialist networks
  • Edition & Direct Marketing: define annual quantities required according to target and guarantee the respect of the sending time and execution of mailings.
  • Liaise with the central CRM. team and local creative agency to manage local creative process: project briefs, validation/approval request submissions and development.
 
 
JOB REQUIREMENTS :
 
  • Minimum 7~10 years of related experiences in luxury retail industry
  • Great sensitivity to clients’ needs & aspirations
  • Excellent communication, exceptional relationship building and customer engagement skills
  • Pro-active approach to tasks and ability to manage several projects simultaneously and timely manner
  • Results driven and commercially aware, analytical and organizational skills
  • Detail-oriented
 
 
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